Enrich My Future

One of the most interesting psychological triggers I’ve ever seen that gets
people to subscribe to your list is the law of expectation.

The fact of the matter is we subscribe to a newsletter or e-course because we
expect to achieve a specific results in exchange for our name and email address,
right?

We subscribe based on what we “perceive” will be the end result of our
subscription.

For example…

We subscribe to weight loss e-courses because we “expect” to see the results of a slimmer figure.

We subscribe to newsletters on search engine optimization because we “expect” to see the results of a top 10 position in Google for our websites.

We subscribe to blogging e-courses because we “expect” to become a better
blogger as an end result.

I’m sure you get the idea, the list is endless.

Simply put we subscribe to a list because we “expect” to see some kind of
desirable outcome as a result.

Know that you know about this previously hidden law how are you going to
persuade people to join your list? Will you be persuading people to join because
it’s all about weight loss, SEO or blogging or because of the end results
gained?

You aren’t selling facts you’re selling end results. Always approach the offers
you make to your potential subscribers from the end and not the beginning.

Ask yourself this simple question…

“What does my new subscriber want to achieve by joining my list?”

Always, always, always focus on the “results” your subscribers want to gain by
joining your list. Do this and you’ll quickly find yourself with much higher
conversions on your squeeze pages and subscribers who stay subscribed longer.

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Have you ever wondered how some of the big-name marketers made it big? You may think that the big names won’t want to talk to you, and you’re probably right. Unless you have a 10,000 person list, that’s probably true.

But there is a way that you can schmooze with and get to know the big names just a little better, and that’s by attending Internet marketing conferences.

When you share a meal with folks and exchange some jokes or just have a chat, they come to know you better and if they like you, may even take you under their wing. There’s nothing like meeting people face-to-face.

Conferences can often be expensive, and then you have to factor in the transportation, meals, and place to stay.  Though you may think you can’t afford to go to a conference, when you add it all up, what you need to think of is this….

Going to conferences and meeting people on a personal level can change your whole business around. You can really take things to the next level. And the more conferences you attend, the more times you’ll be seeing the same people and the closer your relationship will become.

When it comes right down to it, if you’re in business seriously, you really can’t afford not to find a conference that you can reasonably afford and attend. Don’t think too much about it, just do it. You’ll be amazed at the difference being at a conference will make.